App Analytics is an Apple’s service that is available through iTunes Connect and helps developers see how a mobile user discovers their app. According to a report today, Apple is making some changes to this service.
With new tools, developers can now find how the user made their way to their app, whether that’s through a direct link from an outside source, a search in the App Store, or when they were simply browsing around and discovered it by happy accident. As the statement in the report, this helps developers determine how strong their keywords are, and how it can influence search results within the App Store for their creation. Now, you can find some source types in the update, including App Store Browse, App Store Search, App Referrer and Web Referrer.
Check out how that looks for developers:
- Web Referrer: This allows developers to see if a mobile user discovers their app through a website via Safari on iOS.
- App Referrer: Developers can see if an app publisher is helping them discover their own app.
- App Store Search: This helps developers easily see if their app was discovered through the search function in the App Store.
- App Store Browse: Through this source type, developers can see if users found their app through the Featured, Categories, or Top Charts.
They also see how well those charts are working for their app, and let them determine if they need to make changes.
In other third-party options, these types of measurements are available, however with Apple rolling it out as a first-party option, more developers will surely get use it. Maybe, the information given to developers should be more accurate by default, as it’s coming from Apple directly, that should help in the short and long run.